Gaia Retreat and Spa

Gaia Retreat and Spa Website - Gaia required a site rebuild with a Content Management System that staff would be able to use. We choose Drupal for its ease of use and its great features. The Site was redesigned and existing pages were redirected to the new site to ensure that Search Engines and visitors would be redirected to the right place.

Website Measurable Results

We had a intention to direct the visitors to the accommodation booking page, this was done throughout the site and has resulted in a clearer booking result, which is now measurable.

We track each booking enquiry, linked to the keyword, and can follow the path of every visitor. We then convert these enquiries into actual bookings and get a finite figure on the effectiveness of the website. Any promotions and competitions are measured against results, in order to hone the market effectiveness of any campaign.

Website Search Engine Optimisation (SEO)

We focused on producing great SEO results for the company to enhance the view that they are the best retreat in Australia. The perception of top ranking is important. This also resulted in the the company being able to potentially drop any Google Adwords spending, thus saving up to $10,000 per year.

The results in rankings for this site for Google Australia are :

#1 Spa Retreat(s)
#1 Retreat
#1 Spa Australia
#1 Retreat Australia 
#1 Gaia  

The bookings from these results translate into thousands of dollars without a constant spend on Adwords.